Beyond our passion for results, our team’s experience and complementary skills make us who we are – a company committed to creating winning solutions through honest, sustainable business practices.

Our Partners


Robert Schiederer
CEO and Founder

With more than 30 years experience in the CPG industry, Rob brings a wealth of knowledge to Kreative Sales & Marketing.  His notable background includes service with companies such as Kraft Foods, Unilever, Mars Chocolate, Hershey, and Kimberly Clark.  His career has been focused on Sales, Marketing, and Category Development roles within these large organizations.  In his 17 years working with Walmart and Sam’s Club, Rob has demonstrated an excellent record of increasing sales through building strong customer relationships.  He has a strong strategic focus and a very creative flare.  You will find Rob a great resource for collaboration on new ideas.

Key Strengths:  Licensing, Strategic Planning, Business Development, Innovation, Trade Marketing, Category Management, Market Analysis, Proforma Analysis


Darren Hillis
President of Sales

Darren is a sales leader and business professional holding 20 years of CPG experience with multiple Fortune 500 manufacturers (Kraft Foods, Clorox, and Mars Chocolate) and retailers.  He has a very strong history of sales growth and customer partnership with Walmart and Sam’s Club across multiple brands / categories.  With 15 years of experience in Bentonville, Darren brings critical insights and solutions related to the sales, marketing, and operational strategies of Walmart Inc.  His strong skills in communication, problem solving, and execution are an important asset for Kreative Sales & Marketing and a catalyst for our business partners’ success.

Key Strengths:  Business Development, Strategic Planning, Sales Analysis, Customer Relations, Retail, Sales Execution


Heather Schiederer
Vice President of Sales

Heather’s 23 years in the CPG industry are notably marked by the 17 years she spent developing strong relationships and winning solutions with both Walmart and Sam’s Club.  She has a proven sales track record with additional strengths in the areas of analytics, marketing, consumer trends, and operations.  In her time with Kraft Foods and Hershey, Heather performed numerous roles which have led to her extremely broad and balanced approach to the business.  In addition to her ability to engage at a macro level, you will find Heather to be relentless when it comes to managing the details.  This unique combination of skills makes her a critical component of our team.

Key Strengths:  Business Development, Project Management, New Product Development, Marketing, Business Analysis, Operations Execution

Our Team

Our Background


The Kreative team has deep roots across the CPG industry.  With our diversity and vast experience in many areas, we think you'll find we're Kreatively-equipped to meet your needs.